Winning the Public Relations Competition, D4 Information and Public Relations Students Have the Opportunity to Intern at Astra

Student of the Applied Information and Public Relations Study Program, Vocational School, Diponegoro University, Anisya Brynda Adha Putri Abdillah, received the opportunity for an Achievement Internship at one of the largest companies in Indonesia, namely PT Astra International Tbk. Anisya won this internship opportunity after winning 1st place in the reels competition with the theme “Be Better with AI” organized by PERHUMAS Muda Indonesia.

PERHUMAS Muda, as a youth organization that focuses on Public Relations, is trying to increase Generation Z’s understanding of AI. The announcement of the winners was held in conjunction with the National Talkshow entitled “Gen Z Views On AI; Ideas, Insight, Impact,” which will be held on September 1 2023, at the Ranggawarsita Museum Semarang. This event will be attended by competent speakers in the field of AI, such as Karnanda Kurniadhi (Head of Brand Communications Corporate Communication PT Astra International Tbk), Nia Nurdiansyah (Blogger and Content Creator), and Robby Firliandoko (Community Development Activist and Head of Djuanda University Communication Lab) .

Anisya received an internship opportunity in the Internal Communication Department position, Corporate Communication Astra Head Office. In this department, Anisya is involved in preparing the ASTRA MAGZ magazine, which contains information about business developments and information about other companies under Astra’s auspices. Initially, AstraMagz was a print magazine that was published regularly every month, but has now migrated to a digital magazine (softcopy) that can be accessed online, as a result of the Covid-19 pandemic.

During her internship, Anisya coordinated with various parties, not only with Corporate Communication, but also with all of Astra’s more than 50 subsidiaries. She hopes to gain exposure to magazine making, even though it is an internal company magazine, and gain an in-depth understanding of the world of work. .

Anisya is also actively involved in various events organized by Astra and events in collaboration with Astra, such as the 67th Astra Anniversary Internal Event, the 17th Anniversary of the RAN Music Group in collaboration with Astra, the Astra Corporate Affairs Awards, the Astra Photo Contest, the Pewarta Award Astra, and Find Your New Spirit with GAC in Commemoration of Astra’s 67th Anniversary, and many more.

Anisya expressed her gratitude for the opportunity and valuable experience gained during her internship at Corporate Communication PT Astra Internasional Tbk. This experience gave him a comprehensive overview of the world of work, honed both soft skills and hard skills, gained abundant knowledge, and expanded a network of relationships that could support his career in the future.