Even though this was their first time participating in the Central Java-DIY level competition, Saskia Amanda and Febryanto successfully won 1st place in the 2023 Content Branding Competition, which was organized by the Creative Economy Sector of BEM UNDIP as well as a collaboration between the Penerus Negeri community and the Djokonugroho Foundation.
The production of content with the theme “Empowerment of Traditional Markets,” which aims to increase public awareness of the existence of traditional markets, especially in the city of Semarang, does not occur only once. The two winners of this competition are required to produce content for three months to increase profits for sellers at Peterongan Market and Djohar Market. Apart from audio-visual products, the assessment also considers the content deck compiled by the contestants.
Penerusan Negeri and the Djokonugroho Foundation provided mentoring facilities to the winners so they could produce content with good message delivery. Apart from that, winners are also given training on increasing market expansion for existing commodities on the market through content.
While participating in the competition, Saskia and Febryanto were facilitated by the S.Tr study program. Information and Public Relations in procuring supporting devices such as cameras and studios. They were also given direction by Agus Ryan as manager of the Vocational E-Learning Studio during the editing process so that they could produce interesting audio-visual products.
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